Whitechapel was designed to look like an abandoned London Underground station turned secret clubhouse.
A little over a year ago, Martin Cate—the restauranteur and cocktail expert best known for his San Francisco rum bar Smuggler’s Cove—decided to expand into new territory. His business partner, Alex Smith, wanted to take on gin, but they didn’t want to open up just another gin bar. As Cate puts it, they wanted to “smuggle-ize” it: design an immersive experience that makes their customers feel like they’ve stepped out of San Francisco and into a Victorian Steampunk fantasyland.
